Salt and Pepper, Salt and Pepper Productions LTD, Workshops

COLOUR, BRAND GUIDELINES AND DATA VISUALISATION

Is there an ideal colour for data clarity or should brands impose their brand guidelines to every graphic they output? My experience of working on tv branding / housestyles and marketing brands, the brand or tv show brand identity comes first but does that say more about the brand’s values than about communicating the data story?

https://blog.graphiq.com/finding-the-right-color-palettes-for-data-visualizations-fcd4e707a283

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